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Agent Roadshow China

Agent Roadshow China - Event Details

The Agent Roadshow China provides an ideal opportunity for educational institutions around the world to meet with accredited Asian agents and to schedule one-to-one meetings with the aim of finding the most suitable partners.

+ Agent Roadshow China - Event Description

As the world’s biggest student recruitment market, China is no stranger to international education. Yet most institutions tend to focus on classic Tier 1 cities such as Beijing, Shanghai, Guangzhou and Shenzhen. Meanwhile, its Tier 2 cities boast massive improvements in infrastructure, huge inward investments and an increasingly skilled and wealthy workforce who are keen to give their children the best education possible.

We are excited to introduce education institutions to new recruitment and partnership opportunities dotted across fresh territory in China’s landscape, bringing you face to face with agencies in three of China’s cities which are undergoing rapid expansion, yet are often overlooked by international institutions. The Agent Roadshow China takes place over six days and includes a series of one-to-one meetings with carefully pre-screened education agents. You will also have the opportunity to mix and mingle in a relaxed setting during our networking functions in 5-star venues. This event is particularly relevant for institutions that want to build relationships with high-quality agents from three influential cities across China.

+ Agent Roadshow China - Event Program

22 - 23 March 2020 - Kunming

24 - 25 March 2020 - Xian

26 - 27 March 2020 - Harbin


+ Agent Roadshow China - Exhibitor Info

Chinese higher education study abroad data (2019 update)
China is the world's largest sending nation in  terms of student number. In 2018 a total number 869,387 Chinese students were studying abroad (for or as part of a degree in higher education) according to the UNESCO Institute for Statistics. The most popular study abroad destinations are:

USA - 309,837
Australia - 128,498
UK - 89,318
Japan - 76,537
Canada - 60,936
Korea - 38,568
Hong Kong - 28,737
France - 23,378
New Zealand - 17,646
Macao - 14,013
Italy - 13,738
Malaysia - 10,880
Russia - 10,603

Chinese Education System
To be admitted to university, Chinese students need to take the 高考 gaokao; the National Entrance Examination.To take part in the entrance examination, students must have a senior middle school graduation certificate, sometimes also translated as ‘general secondary education certificate’ (gaozhong).

Higher education is offered at institutions that call themselves ‘university’, ‘college’ or ‘school’. These include degree-awarding institutions (including several hundred research institutes), specialised institutions, professional universities, military institutions, medical schools and colleges (both regular and military), and executive training schools, which train staff for state-run companies and ministries.

Institutions that operate directly under the supervision of the Ministry of Education are the most prestigious (such as Peking University and Tsinghua University). The concepts of ‘college’ (学院 xueyuan) and ‘university’ (大学 daxue) are sometimes used interchangeably, yet ‘college’ usually implies a less prestigious institution than a university. The Chinese word for ‘university' (大学 daxue) is sometimes also translated as 'college'.

Bachelor and Master
Bachelor A bachelor’s degree (学士学位 xueshi xuewei) is awarded at the conclusion of a 4-year undergraduate programme (benke) at a higher education institution the nominal length of programmes in Medicine, traditional Chinese Medicine, Architecture and some Engineering and Music programmes is 5 years.

A master’s degree (硕士学位 shuoshi xuewei) takes 2 to 3 years to complete, half of which is devoted to coursework (on which students are examined) and the other half to writing the final paper. Admission is granted based on a bachelor’s degree and an entrance examination.

China Education Market information
For detailed information about the Chinese Study Abroad Market, download the China Study abroad Market Update. In this toolkit you will find information about:

- Number of students abroad, areas of interest, destination countries etc.
- Your competitors in China
- Working woth agents in China
- How to reach Chinese students (popular websites, online behaviour, marketing opportunities)
- Online marketing trends in China (focussing on hoger education)

You will find the China Study abroad Market Update. to be a useful source of information when you are looking to recruit students from China.

Agent Roadshow China - Registration

If you would like a price quote for this event or if you would like detailed information, please fill out the registration form below. Submitting this form is obligation free!

Contact info

Institution name:
Institution web address:
City Zipcode:
Contact name:
Contact email:

Booth and exhibitor options

Entire tour - 11000 USD
Request price quote


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