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Master Education Fair Munich

Master Education Fair Munich - Event Details

The Master Education Fair in Munich is taking place on 17 January 2020. This event is aimed at master students, graduates and young professionals looking for a suitable master, MBA, LLM or postgraduate course. Exhibiting at the event will allow universities to meet talented and well-targeted German students who are looking for studies abroad.

+ Master Education Fair Munich - Event Description

The Master Education Fair Munich (Germany) is part of the Master and More tour through Germany, Austria, Poland and the Czech Republic. This Tour has been one of the most successful master student recruitment events in Western Europe. This edition of the Master Education Fair in Munich is expected to draw up to 75 International European universities.

Munich Student City
The city of Munich and surrounding areas are home to well over 120.000 students. 70% of all German students indicate that they are seriously considering studying abroad. Please check the German Education Market Information section for more details.

Event Set Up
The Master Education Fair in Munich is divided into 2 sections: a section for master and graduate studies and an MBA lounge. The master/graduate section gives prospective graduate students the opportunity to get in touch directly with domestic and international universities. The MBA lounge is a meeting place for MBA and Executive prospects and business schools. Students and business school representatives will be able to get to know one anther in a relaxed atmosphere.

Visitors are requested to register online prior to the education fair. This enables universities to work on an appointment basis which increases the quality of the conversation with students.

Presentations held by exhibitors and experts from the field of higher education give visitors the chance to inform themselves about topics like graduate programmes, studying abroad, university rankings, etc. The exhibition is accompanied by a exhibition program in which academic and expert presentations are delivered on topics such as master degrees abroad, application, funding, starting salaries and much more.

This is your chance to recruit German students to your master and postgraduate programs. Registration for the Master Education Fair in Munich is now open.

+ Master Education Fair Munich - Visitor Info

Visitors of this event are interested in the following programs
Business and Economics: 44%
Social and Behavioural Sciences: 25%
Cultural Sciences and Humanities: 25%
Media and Communication: 22%

Fair statistics
64% of all visitors are aged between 22 and 25

Booths visited
Visitors visit an average of 6 booths at the fair

Duration of stay at the fair
69% of all visitors have stayed at the fair for more than 2 hours

Start of studies
82% of all visitors plan to start their master studies within 12 months of visiting the fair

Study abroad
68% of all visitors are actively planning to study abroad.

+ Master Education Fair Munich - Participants

The 2020 edition of the Master Education Fair in Munich is expected to attract 2,700 students from a range of top German universities. Universities and schools that took part in last year's event include:

Jacobs University Bremen
Hamburg Media School
Cologne Business School

Donau University Krems
MCI Management Center
Vienna University

Bond University
University of Technology Sydney

KU Leuven

HEC Paris
IESEG School of Management

Great Britain
University of Birmingham
University of Bradford
University of Glasgow
University of Reading
London Metropolitan University
Open University

Jonkoping University

University of Basel
Laureate Hospitality Education

IE Business School
Universidad Catolica San Antonio

International Business School - IBS


+ Master Education Fair Munich - Testimonials

“The organisation of the Masters Study Fair was very professional. Everything we needed, especially the package with brochures, was at our stand when we got to the venue this morning. Also in terms of knowing where the venue was and what to expect we were pretty well prepared. The visitors that we met at the fair were mixed concerning their subject areas and motivations, some with specific questions and others with broader interests. We were able to raise awareness for studying online and to inform about the advantages of studying while you are working. It was a good chance to both build brand awareness and engage with prospective students. We also got a lot of inquirers today that we can follow up on.“  

Sandy Burton, Project Manager at The Open University


+ Master Education Fair Munich - Exhibitor Info

Germany has been one of the most lucrative markets for international universities to recruit students. Here are some key statistics:

  • Total number of students 2.2 milion
  • 4.8% of German students are studying abroad
  • 75% of all German Bachelor students are seriously considering studying for a Master degree abroad
  • 66% of all German students are not able to secure a place in a Master program at a German University due to a lack of available places.
  • Although Germany is internationalizing its curriculum there still is a serious lack of English taught master programs

German Higher Education Study Abroad Data (source: UNESCO Institute for Statistics 2018)
In 2018 a total number of 116,342 German students were studying abroad. The outbound mobility rate of German students is 4,3%. These are the most popular study abroad countries

Austria - 27,150
Netherlands - 23,579
UK  - 13,846
Swiss - 11,742
USA - 7,137
France - 6,615
Denmark - 3,415
Hungary - 2,808
Sweden - 1,804
Spain - 1,579
Italy - 1,520

Things to do in Munich

Munich is the 3rd largest city in Germany and the capital of Bavaria. It is located in the Northern Bavarian Alps with its wintery atmosphere. Here are few must see, do and try things:

Bavarian Beer
Munich is known for its beer tradition and it is a home of many beer-halls, beer-gardens as well as the world famous Oktoberfest. Hear the story of German brewing with almost 3000 years old tradition, take a look at the beer production process and taste different samples of this so called liquid bread. You can book a tour or visit the Beer and Oktoberfest Museum on your own.

If you will be passing by the city centre, stop at the Marienplatz and take a moment to sink into persistent spectacular atmosphere. The town hall is an architectural jewel and indeed it is one of the most beautiful buildings in the city. Moreover, you can hear famous “Glockenspiel” coming from the tower which you can also visit for a small entrance and have the whole city at your fingertips.

Bavarian Motor Works AKA BMW
Whether you are a car fan or not, the BMW World and BMW Museum is a place for everyone. From kids to grandparents, everyone will be impressed by the historical vehicles as well as the new design and technologies. But it is not only about watching! You can test your driving skills on multiple simulators; enjoy a test drives or just sit in the car for a moment.

Master Education Fair Munich - Registration

If you would like a price quote for this event or if you would like detailed information, please fill out the registration form below. Submitting this form is obligation free!

Contact info

Institution name:
Institution web address:
City Zipcode:
Contact name:
Contact email:

Booth and exhibitor options

Standard 9 m2 booth - 2800 EUR

Your registration is for (max) 2 people

Your registration includes
• 9m² booth, branded with your university name and logo Counter, branded with your university name and logo
• Bar table with two bar stools
• Waste-paper bin
• Power supply
• Wi-Fi
• Entry in the exhibitor index (online/offline)
• A basic institution profile on event website
• Catering for two persons (lunch and free drinks throughout the whole day)

Optional extra's

Send me advertising options
University presentation/seminar


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